Product tour
ChurnRisk turns two years of your own history into a ranked answer to one question: which customers need attention this week, and why. This page shows every surface in the product, on labeled sample data, exactly as it renders. No mockups, no concept art.
Ranked by dollars
One list, ranked by revenue at stake. Every row carries four separate readings: risk, dollars exposed, how confident we are, and the recommended next step.
Tiers like Watch and At Risk are a reading convenience. Click any row and the tier decomposes back into the four numbers that produced it, because a label you cannot take apart is a label you cannot trust.
Filter by segment, owner, or risk reason. Sort by what is at stake, not by who shouted last.
One page per account
The whole relationship on one page.
Ordering rhythm against their own baseline. Product families, with any that have gone quiet. Payment behaviour. Quotes and conversion. Every email thread we were allowed to read, every call logged, every past warning and what came of it.
It answers "what is going on with Henderson" in one scroll, without asking anyone to remember or re-enter anything.
| When | What happened | Where it came from |
|---|---|---|
| Feb 4 | Reticulated foam ordered on cadence, fourteenth consecutive month. | Invoice 20841 |
| Mar 11 | Short shipment raised by the buyer. No reply from us since. | Email thread |
| Mar 26 | Quote issued for 3.0lb sheet. Not converted. | Estimate 3312 |
| Apr 2 | Reticulated foam stops. The 1.8lb line continues at steady volume. | Invoice history |
| Apr 30 | Reorder now 34 days past this account's own cadence. | Invoice history |
| May 6 | Purchasing contact replaced. The new buyer is in no thread with your team. | Email thread |
A single account timeline, on synthetic distributor data.
Show the work
Every warning names its trigger.
Ordered every 3 weeks for 14 months. Nothing for 9 weeks. No seasonal pattern at this time of year.
Behind the sentence sits the source: the invoices, the reorder gap, or the exact email, quoted verbatim and linked.
If an extracted signal cannot produce a quote that matches its source, it is downgraded automatically rather than shown. We would rather tell you less than tell you something we cannot back.
"We are still waiting on the credit for the short shipment. This is the second time I have had to ask."
What this is based on
An evidence panel with the verbatim quote from the source thread.
Human approval
One card per complete intent.
If the plan is "reply to the complaint, then schedule a check-in call, then log the outcome", you see all three steps before anything happens, and the button names everything it will do.
Steps run in order. If one fails, its dependents hold rather than firing blind.
Receipts are truthful. Nothing in ChurnRisk will ever claim a message was sent, a call was made, or a meeting was booked unless it actually happened.
Drafted for the rep, sent from their own mailbox, threaded into the existing conversation.
Held for the following Tuesday, with the preparation card attached.
Written to the account record once the call has a disposition.
One intent, three steps, nothing sent.
In your voice
Approved emails send from your own mailbox, in your voice, threaded into the existing conversation, so your customer sees a normal email from the person they know.
SMS is available where a real texting relationship exists, never cold.
Calls are placed by people. Click call, your phone rings first, then we bridge you to the customer, with a preparation card showing order history and open issues.
There is no AI voice anywhere in this product, and there never will be.
What we can see
This is the page most products in this category do not have. We show it on purpose.
Coverage tells you what share of each customer we can actually see: which mailboxes are connected, which customers order through channels we cannot read, where identity mapping needs review, and how all of that caps our confidence.
A tool that scores what it cannot see is guessing. This page is how you always know the difference.
| Customer | What we can see | Reading |
|---|---|---|
| Henderson Industrial | Books connected. Two mailboxes connected. | Coverage 91 percent |
| Northlake Packaging | Books connected. One mailbox still pending. | Coverage 64 percent |
| Acme Fabrication | Orders placed by phone to the counter. No mailbox for this owner. | Coverage 38 percent |
Coverage and the confidence cap it sets, on sample accounts.
What came of it
What was flagged, what was acted on, what happened next.
Outcomes carry honest attribution states: an account that recovered after an intervention is recorded as recovered, and whether ChurnRisk gets credit is a judgment you confirm, not a number we invent.
The model quality report shows how often warnings were right, on your data, updated as outcomes accumulate.
| Customer | What was approved | What happened next | Attribution |
|---|---|---|---|
| Northlake Packaging | Reply to the short shipment thread, approved by the rep | Thread resolved. Ordering resumed on cadence | Credit confirmed by you |
| Acme Fabrication | No action recommended at low confidence | Coverage improved after a mailbox was connected | No credit claimed |
| Harbor Supply Co | Check-in call placed by the account owner | Volume did not return | Recorded as lost |
Attribution states on sample outcomes.
In your pocket
The entire loop, triage, evidence, approve, is complete on mobile.
Owners run businesses from trucks and job sites, so a risk tool that needs a desk is a risk tool that gets checked on Fridays.
Install it from the browser, no app store. Coming in Phase 12
Connected systems
The connector flows are built, with production access still gated by provider readiness.
QuickBooks can connect sandbox companies only while Intuit reviews production access. A real mailbox end-to-end connection is still being validated.
A tenant-scoped API, signed webhooks, and Salesforce sync are planned, so risk and actions land inside the systems your team already works in. Coming in Phase 12
Sign up, verify your email, complete onboarding, and reach every screen. The product marks missing data as unknown until a connector supplies evidence.
Real-company QuickBooks access is pending Intuit review.
